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Redding Hair Care Launches New Professional Line

07/17/2010

Today our client, REDDING HAIR CARE, a family long recognized as the industry innovator that introduced everything from the first cream rinse conditioner to botanicals and polymers into the world of beauty, announced the launch of its new PHresh Professional Beauty salon product line, debuting with PHorgive™ Shampoo and Conditioner.

RHC is proudly sponsoring award-winning celebrity stylist Faatemah Ampey at the North American Hairstyling Awards on July 18. “I enjoy creating big, bold innovative looks that are still wearable” states Faatemah, “Prepping the hair correctly allows you to transition the hair with ease while doing a photo shoot.  Using PHorgive creates a continual clean hair canvas no matter what the styling demand. I don’t need to constantly wash out product or clean the hair and that saves me time as well as allowing my creativity to flow in new directions.”

A Legacy of Innovation

“Our PHresh Professional Beauty product line is truly the next generation of innovative hair care and we have set the industry standard for the past 75 years,” said Robert Redding, director of Redding Hair Care and grandson of the late Jheri Redding. “My grandfather was a brilliant chemist who validated the hair’s pH level and identified the multitude of nutrients needed to keep it clean and healthy. Yet the technology of his era lacked the sophistication that allowed certain nutrients to be effectively absorbed into the hair shaft. Today’s technology has allowed RHC to take advantage of the techniques necessary to introduce sophisticated nutrients into the hair.”

Jheri Redding’s success is the industry’s legacy. As a chemist, Jheri worked for decades developing products to restore chemically treated hair to health. Redding’s first company was sold to Conair; the former Redken™ partnership is owned by L’Oreal; and Jhirmack™ was acquired by Alleghany Pharmacal.  Nexxus™, the last company the Redding family founded in 1981, is currently controlled by Alberto-Culver.

Redding Hair Care’s PHresh Professional Beauty product line is now available through licensed beauty professionals. For more information visit reddinghaircare.com.

3 Comments leave one →
  1. 07/26/2010 10:56 pm

    Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

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  1. Redding Hair Care Launches New Professional Line « Wave2 Aliances | www.drfouly.org
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