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Services

Direct Sales

Direct Sales companies that are growing today sell more than products – they sell lifestyle, community, opportunity. These companies use technology as the tool to effectively communicate their value proposition through public words and images. Consistent messaging and actions/behaviors that positively reflect the enterprise are the primary drivers of momentum.

It’s a new way of doing business for direct selling enterprises… and simply put, it’s public relations, and if a company doesn’t tell its story, then others will.

Yet the job of public relations – defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics – and at the enterprise level is often considered tactical and narrow; broken into functions that lie in various departments with no overarching ownership. This is a strategic misstep that costs enterprises time, money, and, sometimes, their reputation.

Our Founder has built integrated public relations departments from inside direct sales companies, has developed strategic plans for Fortune 500 companies as an executive of global PR agencies, and as communications consultant.

We offer strategic assessment, planning and execution services.

• Communications Audit and Assessment  (comprehensive – PR, social media, content, corporate, field)
• Field and corporate:  PR/Communications/Social Media strategy, integration and execution
• Message development
• Crisis planning and issue management
• Media relations: corporate, financial, product, events, campaigns, charitable, distributor
• Investor and financial communications
• Distributor/field training: PR/Social Media development

Enterprises

We work with corporations, start-up ventures, and NGOs in developing and executing communications campaigns that directly contribute to meeting and exceeding business objectives.

• Communications Audit and Assessment  (comprehensive – PR, social media, content, corporate)
• PR/Communications/Social Media strategy, integration and execution
• Message development
• Crisis planning
• Media relations: corporate/home office, financial, product, events, campaigns, charitable
• Investor and financial communications

Executives

We work with executives and service professionals to develop/refine and deliver messages that engage stakeholders and inspire confidence.

• Influencer and leadership campaigns
• Media preparation
• Message development

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